I am Salman Ehsan and I design UX for Digital Applications.
An effective UX strategy ensures your products survive a competitive and disruptive landscape.
Next year marks the 50th anniversary of one of the world’s most famous ‘thought experiments’. It may lack the pop-cultural punch of ‘Schrödinger’s famous cat‘, but it still stands out as an absolute zinger – it’s called ‘The Trolley Problem‘. Phillipa Foote first sketched out the idea in 1967 and it was a philosophical question […]
Who amongst us hasn’t at some time been cursed by the autocorrect gremlin? You tap out a ‘letter-perfect’ message, dart your thumb to ‘SEND’, only to watch in slow-motion horror as the autocorrect gremlin decides you couldn’t have meant THAT, right? A moment later it has overridden your words with something ludicrous before sending it […]
Designers and front-end coder tend to think more about columns than rows. That’s not surprising. As most devices are designed to scroll vertically, our page width is more limited than our page height, so dividing up the horizontal space seems like a natural place to start. Vertical Baseline Rhythm The vertical baseline rhythm – sometimes […]