Hi, I am
I am end-to-end UX Designer and specialise in designing digital applications.
With over 17 years of experience, I have expertise across digital spectrum, spanning UX strategy, user research, competitor research, design thinking, ideation, information architecture, persuasive and gamified design, visual design, prototyping, usability testing and leading UX teams under challenging environments.
I am a user advocate. I listen to what they say, I see what they do and I live in their ecosystems to nderstand deeper emotional needs. And with that understanding when I design solutions, they are not just usable and useful, but also inherently fulfilling and satisfying.